The Slogan universe
 

 

 

The campaign

 

 

        Nicolas Di Felice called on two other artists to tell the Slogan story, two women who inspire him: Tess Lochanski to make the film and Carlijn Jacobs for the photography.

 

«The blue of the sky.
The sun peeks out from behind the clouds, a white flag flutters in the wind and drapes the bodies that brush against each other to better reveal them..
»

Slogan

 

 

        At the heart of this new project is an eau de parfum with an evocative name: Slogan.
Nicolas di Felice wanted to highlight the radical yet romantic aesthetics of emotion: the energy of free, moving bodies, meeting and pulsing in unison. To give those bodies the power and harmony of words, always filling them with a sensitivity.

 

        A creation bringing together that rhythmic movement and olfactory addiction, the scent of a beating heart.

 

        « I wanted to celebrate being alive, vitality. To reveal that invisible and intimate space where bodies that meet and recognize each other become simply the rhythm of hearts beating in unison. »

 

Nicolas Di Felice

 

        To celebrate the rebirth of Courrèges fragrance, Slogan is accompanied by two new eaux de parfum, “seconde peau” and “C”; the iconic “la fille de l’air” and “l’empreinte”, an updated version of the House’s historic scent.

WELCOME TO COURREGES.

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